Clothing company North Face has stirred up controversy with its latest promotion offering customers a 20% discount for completing an online course on “racial inclusion.”. This is yet another company engaging in performative wokeness and promoting divisive ideologies like White privilege, by incentivizing the false narrative that White people are inherently privileged and oppressive. It’s the epitome of woke capitalism – exploiting racial issues for profit while lecturing customers. They do not seem to realize that preaching about privilege helps no one and only breeds resentment. Companies like this should not be supported.
See also: UK charities are calling British countryside “racist”